Surgical steel and concrete, minimalistic designed and easy to style with almost any outfit. Then what?

Almost all concrete has sand as a base. In the concrete you see here, sand is more than a filling material. Like cement, it has a binding function connecting you with people, places, and activities worldwide!

Concrete’s history involves stories of kings and emperors, discovery, forgotten knowledge, experimentation, and mysteries. All bonded into the collection. Then come all connecting with sand.

Sand can connect you with the “oh wow” feeling no matter what or where in the world you find it. It connects to culture, history, science, sports, flora, fauna, and more.

The OUAW sand is not any sand but sand that connects and unites. In it is sand from every nation. United as one.

We hope wearing the pieces connects you with ideas, people, and places of importance to you.
For more, see below.

Man taking on cufflinks

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

CONCRETE AND SAND, A LOVE STORY

Everything at OUAW relates to sand. Yet, nothing is really about sand. Instead, it’s about a sense of togetherness, of connection. Connections to people, places, and ideas worldwide and to feeling awe or “oh wow! Sand happens to be a great connector.

The carefully collected sand in the CONCRETE collection’s concrete is not just the cherry on top, but adds an extra dimension.

Round concrete steel cuff on man close up

 

The sand in the CONCRETE Collection is what makes it unique. The sand holds grains from all around the globe, from every nation.

Imagine people all over the world heading out to collect sand. And how a part of each person’s sand ends up in the bucket in which we create the concrete. That’s the essence.

Everything within OUAW connects to sand. OUAW 🫶🏼 sand. Yet, nothing is really about sand. Instead, it’s about a sense of togetherness, of connection. Connections to people, places, and ideas worldwide and to feeling awe or “oh wow! Sand happens to be a great connector.

I hope OUAW’s CONCRETE Collection, the minimalist touch, and the concrete roughness will appeal to you. I hope you will be in awe over all it can connect you with.

HOW IS ALL SAND  FOR THE CONCRETE GATHERED?

People all around the globe have engaged in collecting the sand. Entrepreneurs, divers, surfers, geologists, builders, entrepreneurs, artists, governmental officials, and ambassadors of all ages have all helped gather sand and acquire permits. 

Gathering sand from every nation in the world is one thing. Collecting legal sand from every nation is quite another. However, over 1000 kind-hearted people have helped make it a reality. 

Numerous permits from governmental institutions, environmental, geological, and mining departments have been issued to get the sand for the OUAW sand collections. They usually issue similar permits for mining companies and the like, not just a PET bottle filled with natural sand. 🙂

The sand in your OUAW jewelry can connect to every nation, place, collector, and person the sand has passed before landing in it. 

IS THERE SAND FROM EVERY NATION IN THE CONCRETE PIECES?

Does sand from 195+ nations mean sand from each and every country in the world? The easy answer is yes. But some could say no. How many nations there are depends on who’s doing the counting and for what. 

Mixed into the concrete collection are the 193 United Nations member states, and 2 UN observer states – the Holy See and the State of Palestine. That’s 195, and the base to stay out of political discussions. Starting the “plus” are Taiwan, Kosovo, and West Sahara, recognized as sovereign states by most nations. On top are states seen as nations by some or, at times (as in the Olympics). 

But there’s more. The secret ingredient holds a mix of more sand. Here are sands from geographically extreme points, from places of historical or cultural importance. And sand from places, events, or phenomena that struck me, the founder, with awe. Follow OUAW on Instagram to once in a while discover more.

 

 

WHY SAND?

For its constantly moving nature, how sand can be found in all corners of the world, and how it connects to culture, history, science, sports, flora, fauna, and more.

Sand reminds of the big in the small. It connects to “oh wow moments” in the most diverse subjects. And sand reflects the similarities, differences, and beauty of places, countries, and people worldwide.

Sand protects shores and land from high waves. It filters drinking water, and sand provides habitats for many animals on land and underwater.

Sand forms fantastic beaches and landscapes, and billions around the world love to play and play, in or with sand.

Speaking of forms, when it comes to manufacturing large-format constructions, concrete is a fantastic material!

 

 

CONCRETE & SAND

The most significant amount of mined sand goes into making concrete, the world’s single most used manufactured material.

The story of concrete is ancient. Iconic structures around the world prove its durability. For example, the temple Pantheon remains the largest non-reinforced concrete dome worldwide. It stands intact nearly 2000 years after its construction.

The history of concrete involves stories of kings and emperors. Of discovery, forgotten knowledge, experimentation, and mysteries. After two millennia, the use and recipe of concrete are still under development, now with a big focus on sustainability.

Concrete is strong and durable. It’s loved because we can shape it into almost anything—huge bridges, skyscrapers, and mile-long tunnels. In addition, concrete is energy-efficient and disaster resistant.

At its best, is smooth, stylish, minimalistic, and absolutely stunning in its rawness. Concrete is the first choice for many architects. Yet, at the same time, it is a building material evoking mixed feelings.

Like any good thing in, excess concrete and its production have downsides. Here sand reappears.

 

 

A GLOBAL THIRST FOR SAND

After air and water, sand is the world’s most used raw material. Sand can appear infinite but is in short supply. And it’s mined and used up faster than it can renew itself.

Extraction is mainly unregulated and extracted in a way that damages the environment, animals and threatens human life.

Growing demand for sand has led to sand becoming a conflict-ridden international commodity. There is a black market for sand and even a sand mafia. People fight and kill for sand.

The most immense thirst for sand is for making concrete the world’s most used manufactured material.

Even countries with large sand deserts import sand. It may seem strange, but there is a reason. Desert sand grains are round, shaped by strong winds and time. Sand from water deposits, in or close to rivers, lakes, and the sea, are angular shaped.

Do you remember how difficult it was to build tall towers with round rocks compared with building blocks or angular items as a child? The basic idea is that it’s easier to construct and form with angular grains, at least with today’s technique.

People, research teams, and organizations around the globe search for sustainable solutions. Global challenges require global solutions. There are many dots to connect.

 

 

SAND BEYOND CONCRETE

Beyond concrete, we use sand for water purification, land reclamation, glass, paint, and watches. And even in electronic devices like the one you’re currently using.

The list can continue for long. You’re dependent and surrounded by sand regardless you’re at a sandy spot or not. And how much fun would it be with sports and recreational activities, not to mention time off without sand?!!
Under the tab “Sand Origins,” you’ll find random fun facts connecting sand to each nation.

It’s time to awe. And to Place concrete, sand, and YOU in the spotlight.

I hope OUAW CONCRETE Collection, the minimalist touch, and the concrete roughness will appeal to you. Even more, it gives you a sense of connection with ideas, people, and places important to you.

STAY CONNECTED. WEAR THE WORLD!

P.S. Please share your look under #OUAW